Pornhub parent MindGeek acquired by Ethical Capital Partners

Pornhub website
MindGeek acquired by ECP (File/Flickr)

Private equity firm Ethical Capital Partners (ECP) acquired MindGeek owner of Pornhub, Redtube, Brazzers, Youporn, etc.

“With the support of ECP, MindGeek will further its research and adoption of the latest and best available online safety protocols to ensure that it remains a world-class leader in trust and safety and its platforms are inclusive, sex positive spaces for adults,” the company said in a press release on Friday.

“In MindGeek, we have identified a dynamic tech brand that is built upon a foundation of trust, safety and compliance, and with ECP’s resources and broad expertise spanning regulatory, law enforcement, public engagement and finance, we have a unique opportunity to strengthen what already exists,” said Fady Mansour founding partner of ECP.

On the other side MindGeek management said that ” We look forward to working with the ECP team, and are confident that, with their support, we will continue to revolutionize safe, legal, sex-positive tech, and connect adult users around the globe with creators, content, advertising partners and technology they can trust. Thank you to everyone at MindGeek and to our entire community for your unwavering commitment to our core values of Consent, Freedom of Sexual Expression, Authenticity, Originality, and Diversity.”

Edited by: P Haritha

Published on: 17 March 2023

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